Digital Marketing Executive

1 About the Role

2 Key Responsibilities

• Plan and create engaging content for social media, website, blogs, and email marketing, aligned with the company's design aesthetic.
• Develop content calendars showcasing completed projects, behind-the-scenes footage, design tips, and client testimonials.
• Manage and grow social media presence on Instagram, Facebook, Pinterest, LinkedIn, and YouTube.
• Run targeted ad campaigns to drive traffic, engagement, and inquiries.
• Optimize website content for search engines to improve organic visibility for relevant interior design keywords.
• Perform keyword research and monitor ranking performance
• Plan and execute Google Ads and Meta (Facebook/Instagram) ad campaigns to drive lead generation and website traffic.
• Monitor campaign performance and adjust strategy to maximize ROI.
• Coordinate with developers or use CMS platforms (like WordPress) to update website content, images, and landing pages.
• Ensure the website reflects the brand's design ethos and is optimized for user experience.
• Design and send newsletters, promotional emails, and client follow-up sequences using platforms like Mailchimp or similar.
• Track, analyse, and report on performance across digital platforms (Google Analytics, social media insights, etc.).
• Provide insights to improve engagement, leads, and conversions.

3 What We're Looking For

• Bachelor's degree in Marketing, Design, Communications, or related field.
• 5+ years of digital marketing experience, preferably in design, architecture, real estate, or luxury lifestyle brands.
• Strong understanding of interior design trends and audience behaviour.
• Proficiency in digital tools like Google Ads, Meta Ads Manager, Google Analytics, Canva/Photoshop, and CMS (e.g., WordPress).
• Excellent communication and storytelling skills.
• Aesthetic sense and eye for visual content that aligns with luxury and design brands.
• Ability to multitask and manage multiple campaigns simultaneously.

4 How to Apply