Growth Marketing & Sales Strategist

1 About the Role

2 Key Responsibilities

• GTM Strategy: Develop and refine the Go-To-Market (GTM) strategy, identifying the Ideal Customer Profile (ICP)
• Funnel Mapping: Design and optimize the full customer journey, from initial awareness (TOFU) to consideration
• Competitive Intelligence: Perform ongoing market analysis to ensure our value proposition remains superior
• Multi-Channel Campaigns: Execute targeted campaigns across LinkedIn, Email, and Search to build a consistent pipeline
• Lead Scoring: Implement a rigorous lead-qualification framework to distinguish between 'noise' and high-intent prospects
• Nurture Systems: Build automated email and content sequences to stay top-of-mind with prospects
• Full-Cycle Sales: Own the sales process from the first discovery call to contract negotiation and closing
• Sales Enablement: Create the 'war chest' of sales assetsÑpitch decks, ROI calculators, and case studies
• CRM Mastery: Maintain a 'source of truth' in our CRM, tracking pipeline velocity and conversion bottlenecks

3 What We're Looking For

• Experience: 4+ years in a high-growth Sales, Marketing, or BizDev role (SaaS or B2B experience preferred)
• Strategic Mindset: Proven ability to build a sales funnel from scratch or significantly optimize an existing one
• Data-Driven: You don't guess
• you test. You are comfortable analyzing CAC and conversion rates
• Communication: Exceptional English communication skills (written and verbal) are mandatory
• Tech Stack: Proficiency with CRM tools, marketing automation (e.g., Apollo, Lemlist), and basic analytics

4 How to Apply