Performance Marketing Manager

2 Key Responsibilities

• Develop and execute performance marketing strategies across Meta, Google, and other relevant paid media channels.
• Manage substantial monthly advertising budgets with a strong focus on profitability and ROAS.
• Plan, launch, optimize, and scale campaigns across international markets.
• Develop customer acquisition and retargeting strategies.
• Analyze campaign performance and identify opportunities for growth.
• Optimize campaigns based on ROAS, CAC, CPA, CTR, CVR, AOV, and revenue.
• Work closely with creative teams to develop high-converting ad creatives and concepts.
• Conduct audience research, competitor analysis, and market research.
• Build and optimize full-funnel paid marketing strategies.
• Conduct A/B testing of creatives, audiences, offers, landing pages, and campaigns.
• Monitor attribution and customer acquisition performance.
• Prepare regular performance reports and present actionable insights.
• Collaborate with e-commerce, sales, creative, and website teams.
• Take ownership of revenue targets generated through paid media.

3 What We're Looking For

• 5–6+ years of hands-on performance marketing experience.
• Strong expertise in Meta Ads and Google Ads.
• Proven experience scaling e-commerce businesses through paid media.
• Experience managing significant advertising budgets.
• Strong understanding of ROAS, CAC, CPA, AOV, LTV, conversion rates, and attribution.
• International market experience, particularly US/UK/EU, is preferred.
• Experience with high-ticket/AOV e-commerce products is highly preferred.

4 How to Apply